重庆文理学院学报(社会科学版)

地处广西大瑶山的金秀六段瑶寨具有悠久的茶叶种植历史，其茶产业发展历经自在、自为与自主三个阶段。在茶旅融合的自主发展阶段，家庭作坊式小型化生产逐渐取代合作社集约化模式成为主导。基于田野调查发现，这种转变主要受到三重机制的影响：首先，村民基于“过日子”的生活理性与实践理性，内生发展意愿与合作社规模化初衷产生偏差，更倾向选择劳动投入可控的家庭经营；其次，家庭作坊茶叶品质多元化与个性化消费风尚相契合，形成差异化竞争优势；最后，茶旅融合为家庭经营提供新的价值增长点。相比之下，合作社模式由于标准化要求与地方实践理性的张力、规模化生产与旅游体验需求的矛盾而面临困境。研究揭示了民族地区产业发展的深层逻辑：经济实践本质上是一种文化实践，成功的产业转型需充分尊重地方主体的生活智慧与选择理性。这一发现为乡村振兴背景下的产业路径抉择及发展规模规划提供重要启示，即需在现代化规模经营与传统小农理性之间寻求平衡。

The Liuduan Yao Village in Jinxiu, situated in the Dayao Mountains of Guangxi, boasts a long-standing history of tea cultivation, with its tea industry development having traversed three stages: spontaneous, self-aware, and autonomous.In the autonomous development stage featuring tea-tourism integration, family workshop-style small-scale production has gradually supplanted the cooperative-intensive model as the dominant form. Field research reveals that this transformation is primarily influenced by three mechanisms: first, villagers' “daily-life rationality” and practical rationality have led to a deviation between their endogenous development will and the cooperative's original goal of large-scale operation,prompting a preference for family management with controllable labor input; second, the diversified tea quality of family workshops aligns with the trend of personalized consumption, forming a differentiated competitive edge; and third, tea-tourism integration provides new value growth points for family operations. By contrast, the cooperative model faces dilemmas due to the tension between standardized requirements and local practical rationality, as well as the contradiction between large-scale production and tourism experience needs. The study uncovers the deep logic of industrial development in ethnic areas: economic practice is essentially a cultural practice, and successful industrial transformation requires full respect for the living wisdom and choice rationality of local subjects. This finding offers important insights for industrial path selection and development scale planning in the context of rural revitalization, emphasizing the need to strike a balance between modern scale operation and traditional smallholder rationality.