重庆文理学院学报(社会科学版)

“十五五”时期是全面推进乡村振兴、加快农业农村现代化和促进文旅深度融合的重要阶段。随着人工智能、数据要素、算法模型、平台系统和智能终端加速嵌入产业运行过程，智能经济正在重塑乡村文旅资源配置、服务供给和文化表达方式，为乡村文旅产业高质量发展提供新的动力支撑。推动智能经济与乡村文旅深度融合，有助于提升乡村资源利用效率、丰富文旅消费场景、促进乡土文化价值实现，并为乡村产业提质增效拓展实践空间。既有成果多围绕数字经济赋能、智慧旅游建设和数字文旅融合展开，对数据、算法、平台和智能终端协同作用于乡村文旅场景的整体机制阐释仍有深化空间。在政策文本梳理、相关文献归纳和理论逻辑分析基础上，构建“资源整合—服务组织—价值转化”的分析框架，将智能经济置于乡村文旅运行过程之中，揭示其由技术嵌入转化为资源配置效率、消费体验质量和乡土价值实现能力的作用逻辑。分析表明，智能经济主要通过资源数字化整合提升文旅要素配置效率，通过服务智能化组织优化游客消费过程和体验质量，通过文化数字化转译推动乡土文化资源转化为可理解、可参与、可传播的文旅内容。当前，乡村文旅智能化发展仍面临数字要素供给不足、智能服务衔接不畅、文化内容开发不足等现实困境，影响技术优势转化为产业发展效能、消费服务质量和文化价值实现能力。为提升作用实效，应完善数字基础设施、数据资源目录和安全治理机制，增强资源统筹配置能力；贯通游前、游中和游后服务流程，培育本土数字运营队伍，推动消费场景有序生成；系统梳理乡村文化资源，分类开发文化内容，完善本土主体参与和收益反馈机制，为“十五五”时期推进乡村文旅数智化转型、促进乡土文化价值转化和提升乡村产业发展质效提供参考。

The 15 th Five-Year Plan marks a critical stage for comprehensively advancing rural revitalization,accelerating agricultural and rural modernization, and boosting the in-depth integration of culture and tourism. As artificial intelligence, data factors, algorithmic models, platform systems and intelligent terminals are deeply integrated into industrial operations, the intelligent economy restructures the allocation of rural cultural tourism resources, service supply and cultural presentation, and delivers new driving forces for the high-quality development of rural cultural tourism. Deep integration between the intelligent economy and rural cultural tourism can improve the efficiency of rural resource utilization, enrich tourism consumption scenarios, unlock the value of local culture, and expand space for quality improvement and efficiency growth of rural industries. Existing studies mainly focus on digital economy empowerment, smart tourism construction and digital cultural-tourism integration, yet few systematically interpret how data, algorithms, platforms and intelligent terminals jointly function in rural tourism scenarios. Based on policy text combing, literature review and theoretical logical analysis, this paper constructs an analytical framework of “resource integration—service organization—value transformation”. By situating the intelligent economy within the operation system of rural cultural tourism, it elaborates how technological integration turns into higher efficiency of resource allocation, better tourist experience and stronger capacity to realize local cultural value. The research indicates that the intelligent economy elevates the allocation efficiency of cultural tourism factors via digital integration of resources,optimizes tourists' consumption experience via intelligent service organization, and converts rural cultural resources into accessible, participatory and communicable tourism products via digital interpretation of culture. At present, the intelligent upgrading of rural cultural tourism faces prominent challenges including insufficient supply of digital factors,disconnection of intelligent service chains and inadequate cultural content development, which hinder the transformation of technological advantages into industrial performance, service quality and cultural value realization.To address these constraints, this paper proposes targeted countermeasures: improving digital infrastructure, data catalogues and security governance systems to strengthen overall resource allocation capacity; linking pre-trip, in-trip and post-trip services, cultivating local digital operation teams to foster orderly consumption scenarios; systematically sorting rural cultural resources, developing categorized cultural products, and perfecting mechanisms for local resident participation and benefit sharing. The findings provide references for advancing the digital and intelligent transformation of rural cultural tourism, realizing local cultural value and elevating the development quality of rural industries throughout the 15 th Five-Year Plan.